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Love is a Battlefield: Sued over Fake Profiles…Again

August 15, 2011
Colson Hicks Eidson’s home page says that 1 in 5 relationships start online and more of them start at Boasting millions of online profiles and at a price of $35.99 per month, singles (and not-so singles) set-up profiles in hopes of meeting someone. Now a class action lawsuit against the popular dating site alleges that 90 percent of the Dallas-based profiles are fake, according to a piece at

According to the lawsuit, 90 percent of the profiles are canceled subscribers, duplicate profiles or profiles created by staff. In addition, having experience with the site myself years ago, I recall quite a few profiles created by spammers. Moreover, I recall having to e-mail to tell them specifically to remove my profile after I canceled my subscription. The federal class action suit says that advertised 15 million subscribers, but only 1.4 million are paying members.

For its part, says the suit is without merit and will defend itself vigorously. Lawsuits like this have been cropping-up against for years. In one lawsuit, former employees said that about 60 percent of the profiles are fake, inactive or spammers. Employees created some of the profiles and e-mailed subscribers pretending to be interested single people.

Colson Hicks Eidson – Florida class action attorneys