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Love is a Battlefield: Match.com Sued over Fake Profiles…Again

August 15, 2011
Colson Hicks Eidson

Match.com’s home page says that 1 in 5 relationships start online and more of them start at Match.com. Boasting millions of online profiles and at a price of $35.99 per month, singles (and not-so singles) set-up profiles in hopes of meeting someone. Now a class action lawsuit against the popular dating site alleges that 90 percent of the Dallas-based Match.com profiles are fake, according to a piece at bizjournals.com.

According to the lawsuit, 90 percent of the profiles are canceled subscribers, duplicate profiles or profiles created by Match.com staff. In addition, having experience with the site myself years ago, I recall quite a few profiles created by spammers. Moreover, I recall having to e-mail Match.com to tell them specifically to remove my profile after I canceled my subscription. The federal class action suit says that Match.com advertised 15 million subscribers, but only 1.4 million are paying members.

For its part, Match.com says the suit is without merit and will defend itself vigorously. Lawsuits like this have been cropping-up against Match.com for years. In one lawsuit, former Match.com employees said that about 60 percent of the profiles are fake, inactive or spammers. Employees created some of the profiles and e-mailed subscribers pretending to be interested single people.

Colson Hicks Eidson – Florida class action attorneys