What is Fraudulent Misrepresentation?

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May 4, 2017
Colson Hicks Eidson

In addition to personal injury, our law firm works to protect consumers from fraudulent misrepresentation and false advertising. We do this through class action lawsuits, where a number of people have been misled to believe a product was something different than advertised. In this video, attorney Curt Miner explains what fraudulent misrepresentation is, and offers a few examples.

Video Transcription:

Fraudulent misrepresentation cases can be different from personal injury or wrongful death cases. If a consumer buys a product and they are told it is X but in fact they get Y, they have damages. Even if they haven’t been injured from the product. Let’s use an example, if you buy a food product and it’s advertised as being organic. And it’s important to you to buy something that’s organic. And you later find out, through whatever source, that it’s not organic. Now you may have just bought that one product. You may have spent five dollars and ninety-nine cents on it and think that it’s not a big deal. But that manufacturer is selling that product and may be misleading other people that it’s organic when it’s truly not, all over the country. So it may just be one purchase for you but there may be hundreds and hundreds, or thousands and thousands, or tens of thousands of purchases all around the country. Typically, if you are a consumer who has been a victim of false advertising but has not suffered any physical harm, has not suffered a physical injury, then typically the type of people who get involved in that type of lawsuit are people who want to see a change, who want to make sure it doesn’t happen to other people, who want to see the manufacturer do the right thing. For more information, call Colson Hicks Eidson at 305-476-7400. Or visit our website, Colson.com.