How Much Was Honda Fined for Not Reporting Takata Airbag Deaths?

March 13, 2015 / 10:45 am

As the Takata airbag saga continues to play out, more and more information is coming to light about what automakers and Takata knew about the defective airbags and their connection to fatal auto accidents.

Honda, which is one of the automakers involved in the Takata airbag recall as well as Takata’s biggest customer, recently was hit with a $70 million fine, the largest penalty the National Highway Traffic Safety Administration (NHTSA) has ever levied against an automaker, for not reporting Takata airbag-related deaths.

According to The Guardian, the $70 million fine is in connection to two issues:

  • Over the past 11 years, Honda failed to report 1,729 claims concerning injuries and deaths in accidents involving its vehicles.
  • Under-reporting warranty claims over the same 11-year period.

While the NHTSA fine seems massive, remember that Honda collects around $120 billion in revenue annually. A $70 million fine may fail to deter Honda and other automakers from pulling stunts like this in the future. NHTSA knows this, but currently there is a cap on how much money it can penalize automakers.

Why Would Honda Not Report Takata Airbag-Related Deaths?

In some cases, automakers, if they believe they can get away with it or that the fine is worth the risk, will put profits above the safety of consumers. As product liability lawyer Mike Eidson explains in the video below, when automakers prioritize their bottom line over the lives of their customers, it can lead to them knowingly selling a defective product or not reporting accidents involving product defects as soon as possible or at all.

Colson Hicks Eidson – Injury Attorneys

Source: http://www.theguardian.com/money/2015/jan/12/hondas-record-70m-fine-draws-shrugs-from-consumers

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Colson Hicks Eidson, a leading trial law firm, is proud to announce its relocation to the Penthouse of the South Tower at Douglas Entrance in Coral Gables. This move marks an important milestone for the firm, which has represented clients in local, national, and international matters for more than 55 years. The new office is located within Douglas Entrance, home to the historic gateway La Puerta del Sol (“The Gate of the Sun”), and is surrounded by Mediterranean-style architecture, lush landscaping, and expansive courtyards. With its picturesque, Spanish-walled-city appearance, Douglas Entrance provides a distinctive office environment in Coral Gables, and the firm’s name will soon adorn the top of the South Tower.

The space holds personal significance for Managing Partner Dean Colson, who explains: “For those of us who grew up in the Gables in the ‘50s and ‘60s, the original Douglas Entrance was very much a part of our lives – it was the working home for many of the doctors, lawyers, architects, and other professionals who lived south of downtown Miami. Our move reflects not only our firm’s growth, but our ongoing dedication to our clients and the Coral Gables community. It is reminiscent of our decision 25 years ago to restore the building that is now Books & Books and secure its historic designation—a choice that helped preserve the character of Coral Gables. The firm remains committed to doing the right thing for our community.”

Colson Hicks Eidson moved into its new space in December 2025 with the assistance of Will Morrison of CBRE. According to Dean, “Will’s expertise, vision, and patience made this deal possible. G. Alvarez Studio ensured that the design of our floor was executed perfectly.”

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida, that is recognized as one of the top trial firms in the United States. Built on a foundation of over 55 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: www.colson.com.

We are pleased to announce that three of our partners have been named to the 2026 Lawdragon 500 Leading Lawyers in America guide. Congratulations to Curtis Miner, Julie Braman Kane, and Joseph J. Kalbac Jr.

They were recognized for excellence in Litigation and White Collar (Curtis Miner), Plaintiff Class Action Litigation (Julie Braman Kane), and Plaintiff Personal Injury (Joseph J. Kalbac, Jr.).

Lawdragon recognizes this exceptional group for leading the way for clients, communities, and their firms, while shaping the law for decades to come.

This guide is based on a record number of submissions, combined with journalistic research and vetting with the nation’s leading lawyers.

Click here to read the full guide.

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida, that is recognized as one of the top trial firms in the United States. Built on a foundation of over 50 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: www.colson.com.

Colson Hicks Eidson is proud to share that Managing Partner Dean C. Colson has been recognized in Florida Trend’s 2025 edition of the Florida 500, which features the 500 most influential executives across various economic sectors in the state.

Dean was honored for his major client wins over a 40-year career and his lasting contributions to Florida higher education, with the firm describing him as “the only person to have chaired the State University System in Florida, the Board of Trustees of Florida International University, and the Board of Trustees of the University of Miami.”

He served 18 years as a UM trustee, chairing a $1.4-billion capital campaign, and was appointed by Gov. Jeb Bush to the state’s ethics commission and Supreme Court Judicial Nominating Commission. Dean also chaired committees that secured the 1999 and 2007 South Florida Super Bowls, clerked for U.S. Supreme Court Justice William H. Rehnquist and Fifth Circuit Judge Peter T. Fay, and remains a trustee for FIU and Miami’s Institute of Contemporary Art.

A renowned U.S. trial lawyer, Dean handles complex civil litigation, personal injury, product liability, and professional malpractice matters. He has successfully represented large plaintiff classes and handled multimillion-dollar cases, including high-profile litigation such as the AeroPeru airplane crash and a Ponzi scheme settlement.

Click here to read the full edition.

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida, that is recognized as one of the top trial firms in the United States. Built on a foundation of over 50 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: www.colson.com.

Colson Hicks Eidson has been named to the 2026 edition of the “Best Law Firms” by Best Lawyers®, recognized at both the national and metropolitan levels. Ten of the firm’s attorneys were also named to the 2026 edition of Best Lawyers® across multiple practice areas.

Best Lawyers® ranks top lawyers and law firms through a peer review process, using feedback from lawyers, clients, and professional references, along with firm data. We’re proud to be recognized in the following categories:

National

  • Mass Tort Litigation/Class Actions – Plaintiffs

Miami

  • Bet-the-Company
  • Litigation
  • Commercial Litigation
  • Criminal Defense: White-Collar
  • Insurance Law
  • Mass Tort Litigation/Class Actions – Plaintiffs
  • Medical Malpractice Law – Plaintiffs
  • Personal Injury Litigation – Plaintiffs
  • Product Liability Litigation – Plaintiffs
  • Professional Malpractice Law – Defendants

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida, that is recognized as one of the top trial firms in the United States. Built on a foundation of over 50 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: www.colson.com.

Colson Hicks Eidson is proud to announce that partner Roberto Martinez has been selected to receive the 2025 Miami-Dade Bar Circle of Excellence Award for Civil Litigation, which honors attorneys and paralegals who demonstrate exceptional performance within Florida’s legal profession.

Bob, a renowned trial lawyer with a distinguished record in high-profile cases and public service— including his tenure as U.S. Attorney for the Southern District of Florida—has made significant contributions to advancing the legal profession and facilitating the administration of justice. His leadership and mentorship have had a lasting impact on the broader legal community.

The award will be presented at the Miami-Dade Bar’s Annual Award Ceremony in Coconut Grove on November 19. Colson Hicks Eidson is a proud sponsor of the event.

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida, that is recognized as one of the top trial firms in the United States. Built on a foundation of over 50 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: www.colson.com.

The lawyers at Colson Hicks Eidson are dedicated to delivering outstanding results for our clients. We are honored that Lawdragon recognizes this commitment and are pleased to announce that seven of our partners have been named to the 2026 Lawdragon 500 Leading Litigators in America guide. Congratulations to Stephanie A. Casey, Dean C. Colson, Lewis S. “Mike” Eidson, Joseph J. Kalbac, Jr., Julie Braman Kane, Roberto Martinez, and Curtis Miner.

This guide is based on a record number of submissions, combined with journalistic research and vetting with the nation’s leading trial lawyers.

Click here to read the full guide.

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida, that is recognized as one of the top trial firms in the United States. Built on a foundation of over 50 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: www.colson.com.